About Primalogik

At Primalogik, we believe that employee happiness is key to unlocking your team’s full potential. That’s why, for over a decade, we have been committed to helping companies create a more positive work culture using our world-class performance management software.

Employees coming out of a meeting and smiling

Trusted by organizations worldwide

Our Mission:

Help you create a happier workplace using user-friendly performance management software

When your employees are happy, they perform better. David and Gabriel experienced this firsthand while working together on a 30-person engineering team in the medical imaging industry. That experience inspired them to create a simple performance management system that helps managers focus on what truly matters—providing a great environment for your workforce. Streamlined 360 degree feedback, employee reviews and goal-tracking leave you the time and energy to build a healthier and happier workplace.

Our Core Beliefs

At Primalogik, our approach to performance management is guided by five core beliefs that define our philosophy and drive our actions.

01

Simplicity creates consistency

We’ve seen how complicated processes can overwhelm teams and cause good intentions to fizzle out. That’s why we believe in keeping things simple—so people can focus less on procedures and more on what truly matters: their work and their growth.

02

Managers deserve better support

We know what it feels like to be a manager without the right guidance or resources. That’s why we’re committed to helping leaders feel equipped and confident to support their teams.

03

Technology should adapt to people

Too often, rigid systems force people to change the way they work. We believe technology should adapt to people—not the other way around. It should fit naturally into everyday workflows and make work easier, not harder.

04

Feedback is a right, not a privilege

In our experience, everyone grows faster when feedback is open and accessible. We believe in a culture where feedback flows naturally, helping people feel seen, supported, and valued.

05

Continuous conversations beat annual reviews

We’ve lived through the stress of once-a-year reviews and know how disconnected they can feel. Growth doesn’t happen once a year—it happens every day. That’s why we believe in regular, meaningful conversations that keep people moving forward.

The Primalogik Story: building an award-winning software suite used around the world

2012

In 2012, founders David Lévesque and Gabriel Dominguez Martin created Primalogik in Montreal, Canada, with the goal of providing a performance management software solution to simplify performance reviews and help employers highlight employee skills and areas for improvement.

Two male colleagues, casually dressed, discussing performance objectives

Manager and employee discuss the performance management process

Together, they developed Primalogik’s ground-breaking 360 review software platform, their flagship tool. Employee development was about to get easier for hundreds of companies and organisations around the world.

Over the years, with the input of users from companies of all sizes, Primalogik has integrated multiple performance management functions (including employee reviews and goals tracking) into our single, user-friendly platform. Every step contributed to the shift from a “process-heavy” approach to a more “people-focused” one.

2025

In 2025, Primalogik remains focused on providing an all-in-one performance management platform that moves beyond traditional, once-a-year reviews, for SMEs and larger organizations operating in French, Spanish and English. It all comes down to simplicity, customer-centricity, flexibility and integrity: four qualities that define the Primalogik experience.

Who are we? Meet the Primalogik Team

Today, the dedicated Primalogik professionals continue to work tirelessly to bring you an affordable, user-friendly performance management suite.

Our Leadership

Gabriel Dominguez Martin

CEO & Co-Founder

Bio

Originally from Argentina, Gabriel moved to Montreal over 20 years ago. He began his career as a software developer before transitioning into management, where he experienced firsthand the challenges of giving meaningful feedback to employees. These insights, shared with co-founder David, led to the creation of Primalogik.

David Lévesque

CTO & Co-Founder

Bio

David began his career as a software developer and has grown into the role of Chief Technology Officer and Head of Development at Primalogik. As a co-founder, he brings a rare blend of technical excellence and organizational insight, ensuring that every solution is not only powerful and scalable but also closely aligned with how real teams work.

Véronique Bader

Marketing Director

Bio

Véronique brings years of experience developing marketing strategies for software companies, combining creativity, analytical thinking, and strong communication skills. Having experienced the frustration of rigid, once-a-year performance reviews herself, she is passionate about helping teams embrace continuous feedback and build more meaningful workplace experiences.

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